ACADEMIC (OCT-DEC 2020)
10 WEEK TIMELINE, NATIVE iOS PLATFORM
PRODUCT DESIGNER, UX RESEARCHER,UX/UI DESIGNER, WEB DEVELOPER
SKETCH, FIGMA, PHOTOSHOP,ILLUSTRATOR, INVISION STUDIO
Throughout this project, I referenced the Design Counsil's Double Diamond Framework. The two diamonds represent a process of exploring an issue more widely or deepliy (divergent thinking) and then taking focused action (convergent thinking).
The impact of COVID-19 on everyday life has been different for everyone, but the mental health and physical well-being of Millennials has been affected the most. The reason I chose this problem space to explore for this project is because the pandemic is the most glaring signal in today's climate, and personally staying active has been very difficult for me; someone who was active daily pre-pandemic. I wanted to create a platform that appeals to everyone, not just individuals who use the gym, and I wanted there to be a strong emphasis on mental health and stability.
I did a competitor analysis so I could get a better understanding of the market. I found that alot of these companies really focussed on fitness or mental health but none of them focussed on both, and the sole company that did, didn’t really offer any variation in types of physical activity. I found that these were very interesting areas of opportunity to explore.
To gain some insights about my users, I conducted a series of 5 interviews over Zoom with Millennials recruited from my professional network.
From the 5 interviews I was able to organize my interview notes into Pain Points, Behaviours and Motivations. From there I synthsized those interview notes into 4 reocurring themes and insights.
Once I finished synthesizing my interview insights, I was able to get a better sense of my users needs and experieinces. I crafted a persona that drove human-centered design decisions and an experience map to portray his journey. This allowed me to identify potential opportunities for intervention.
Based on my interviews and persona development, I was able to get a clear understanding that most of my users prefered alternate forms of physical activity. They found it hard to get motivated for just exercising on their own but would much rather take part in activities where they're learning a skill or doing trying something new. This realization lead me to pivot my "How Might We" question.
Using my refined "How might we" statement, my person Doug and his journey I was able to create 30 user stories under 6 different epics. I chose 2 user stories, one under the epic "Explore" and another under the epic "Tracking" to develop my Minimum Viable Product.
Booking a new physical activity from the explore page.
Completing an activity, and checking personal mood tracking charts.
Once I finished identifying my main tasks from my user stories, I developed 2 task flows analyzing how my users would interact with the product, constantly referring back to my persona Doug, to drive my decisions.
The primary task flow outlines how a user like Doug would find and book am instructor from the explore page. The secondary task flow shows how Doug can complete a workout, and record his mood before and after the activity to keep statistics on his general mental health.
After developing my Primary and Secondary task flows, I began to sketch different concept designs on paper. I came up with a variety of paper sketch concepts that I was able to synthesize into final sketches for wireframing.
After developing my Primary and Secondary task flows, I began to sketch different concept designs on paper. I came up with a variety of paper sketch concepts that I was able to synthesize into a final sketches for wireframing.
After developing my mid-fidelity wireframes in greyscale, I stitched the screens together for 2 rounds of usability testing. Overall, I tested 5 participants each round for a total of 2 rounds and 10 participants. The participants were given set tasks to complete as I watched them navigate the app.
After using the feedback gathered from the first 5 participants, I made the high impact chnages necessary for round 2 of usability testing. 5 more participants were testing using the same tasks as the previous 5.
Now that I determined the final greyscale wireflow, I began to think about what the brand embodies. I started by brainstorming some words that I wanted the brand to personify. Once I came up with the 6 words I felt were important to my brand, I curated a visual moodboard for inspiration.
After extracting colours from my moodboard I chose Ocean Blue, Coral and White as my main brand colours (60% White, 30% Blue and 10% Coral). The reason I chose these colors has a lot to do with what the brand represents. Since it is a fitness product that inspires mental wellness, I was looking for things that were calm, but relentless and persistent. The ocean was the first thing that came to mind. The ocean can be the very calming, but also continuous and persistent, which is how I want my users to look at phyisical fitness.
This product is designed as a native iOS product. I chose to use the SF Pro Display font family because it has a very clean, sans serif typeface, and it follows Apple's Human Interface Guidelines.
If you want to learn more about the design decisions behind Zenfit's UI components, you can take a look at Alliance - Zenfit's Design System. You can also check out Zenfit's UI Library.Design System UI Library
When developing the app name I wanted to incorporate one of the words I chose to represent my brand. I wanted my users to know that this was a fitness app so I stuck with consistency and standards, and included the word "fit".
After trying a few different variations of the name, I landed on "Zenfit" which I believed embodied the true essence of the brand. The lotus flower was something I wanted to include because it symbolizes the purity of heart and mind, and represents long life.
Since this is a fitness app at it's core, it was always going to be very image heavy and minimal. I decided to inject colour very carefully and minimally because I wanted the UI to stay consistent with other fitness apps on the market. I started with the explore page and then moved on from there.
Going back to my user testing, users mentioned that images and videos were what motivated them to click on results, so I made sure to have dynamic imagery on the explore page. I chose a minimal white background because I didn't want too much colour to take away from the main images.
After completing the high-fidelty prototype, I began to think about how to share my brand story with my users.
After developing the marketing website, I began to think about the business side of launching the app, the value proposition and how the app could survive and sustain long term.
Going back to my user testing and interviews, most of the participants used fitness apps on their apple watches or fitbits. Since Zenfit is a native iOS app, integrating it into the apple watch as a feature would be the next logical step.
I think there can be alot more to flesh out of this product. I've spoken with a psychotherapist about the idea and he gave me some valuable insights on potential features to build out for mental health tracking and statistics. Some things to consider:
Throughout the entirety of this project, I've gained countless pieces of knowledge, that I'm able to apply to future projects. Here are some of the most notable key learnings: